Field Notes

Kris Krava Kris Krava

Funding In Hand, Every Path Looks Possible

You climbed the funding mountain and reached the plateau. Resources secured and vision validated. But now every decision feels equally urgent, every path looks promising, and your team is waiting for direction. The vision that won stakeholders over feels clear and impossibly vague at once.

Read More
Kris Krava Kris Krava

AI’s Fool’s Gold Promise to Fix Everything

While executives celebrate AI implementation, most teams barely touch these tools beyond mandatory demos. The gap between AI champions and everyone else reveals uncomfortable truths about adoption barriers that aren't solved by mandates or enthusiasm. Smart organizations ask different questions.

Read More
Kris Krava Kris Krava

The Fog Feels Safe Until It Isn’t

Teams operating in strategic fog pay compounding interest on every decision. There's safety in fighting familiar fires, but without clear direction, brilliant people get stuck in expensive reactive cycles. A forward scout approach establishes strategic clarity while your teams keep executing.

Read More
Kris Krava Kris Krava

Mandating AI Will Fail

While most teams stay on the well-traveled path, a select few venture into new territory. I've been working with organizations where only a handful of people have left familiar workflows behind. But here's what's interesting: these early adopters aren't just using new tools. They're quietly discovering something the rest of us are missing.

Read More
Kris Krava Kris Krava

Let’s Talk Hiring - Leader to Leader

Hiring today is harder than it should be. Between clunky platforms, disconnected talent teams, and keyword-driven filters, great candidates are slipping through the cracks - while hiring managers are left frustrated and under-resourced. If you’ve felt the pain of trying to build a strong team in a broken system, you’re not alone. Here’s a more human, direct, and effective way to recruit - one that actually works.

Read More
Kris Krava Kris Krava

When Teams Shrink, Opportunities Expand

Teams everywhere are downsizing, leaving talented mid-level contributors stretched thin without the guidance they need. But what if leaner teams meant better clarity, smarter strategy, and stronger outcomes? Here's how fractional strategic leadership turns shrinking teams into expanding opportunities.

Read More
Kris Krava Kris Krava

It’s Hard To Look Ahead

Your team is carrying a heavy weight. Sprinting. Checking every box. But without a clear vision, it can feel like you’re grinding forward, unable to see the path ahead. This post is about what happens when teams confuse motion for momentum - and how planting a flag at the top of the mountain changes everything.

Read More
Kris Krava Kris Krava

AI Needs Us - for Now

AI isn’t taking your job, not yet. What it is coming for are the repetitive, ambiguous tasks that slow teams down and burn people out. For now, for most of us, the question isn’t about replacement, it’s about leadership. Can you dream what’s possible, make tough decisions, and guide AI as part of your team? That’s where opportunity lies. Not in prompts. And not in holding onto the way things were.

Read More
Kris Krava Kris Krava

A New Chapter. The New Model.

The agency model is shifting. Budgets are tighter, teams are leaner, and expectations haven’t dropped an inch. That’s why I’m launching the next chapter for Reasons More - as a strategic consultancy built for high-accountability product teams, navigating complex inflection points. No bloat. No handoffs. Just executive-caliber thought, embedded partnership, and outcomes that shine.

If you're scaling, stuck, or trying to do more with less - we can help.

Read More