You're Here for a Reason
You’re scaling. Or shifting. Or Stuck.
Pressure’s high. Teams are stretched. Challenges are evolving and the future is unclear. You need strategic direction, traction, and delivery momentum. Now.
That’s where I come in.
I’m Kris Krava, fractional Head of Experience Strategy & Design. I guide digital product teams through ambiguity toward alignment, acceleration, and business success.
Clarity. Momentum. Results.
I’m a product design executive with decades of experience and a select roster of leader collaborators, at the ready. Each of us has delivered complex digital products & services for the world’s biggest companies. Now, I provide scalable, agency-grade expertise without the overhead. Just me and a mercenary crew of practice leads, embedded as needed to help your org get sharp, move fast, and deliver elite-level results.
Call On Me When
| You're Challenged With... | I Provide... | |
|---|---|---|
| Endless fire drills, no time to think ahead. | ➤ | Calm, clear vision and a steady path forward. |
| Misalignment. Hesitation. Second-guessing. | ➤ | Strategic framing, validation, and sharp prioritization. |
| Constant motion. Shifting targets. Nothing sticks. | ➤ | Clarity, traction, and sustainable forward rhythm. |
| Relentless shipping. Nothing truly innovative. | ➤ | Dual-track discovery & delivery, unlocking innovation. |
| Disjointed, inconsistent, uninspired experiences. | ➤ | Exceptional design that earns trust and drives loyalty. |
| Milestone met. Next move feels fuzzy. | ➤ | Rapid focus reset with near- and long-term roadmaps. |
“Very early, you pointed out that our value-added content was actually getting in the way of prospects looking to buy. It was a key moment for us.”
Mark Almand | Chief Operating Officer | Elliott Wave Intl.
How It Works
I’ll tell you a secret - the biggest agencies thrive by the hands of a few standout leads.
That’s me and my people.
We dig in, find traction, and push HARD into success. No fluff. No nonsense. Just sharp strategy and hands-on delivery from senior-level folks who’ve done just about everything.
We lean in only where it makes sense:
Fractional Exec Partner
Embedded experience design leadership. Strategic thought and forward motion built in, cultivating balance across business, design, and engineering.
Experience Strategy Audit
Strategic clarity in a couple-few weeks. Identify what’s misaligned, where opportunity lives, and what needs to shift to unlock outcomes.
Vision Sprints & Design Sprints
Fast, focused exercises to align, test, and accelerate - whether you're shaping the future or validating next steps. Clear direction that rallies teams.
Embedded Team Leads
High-caliber talent, activated as needed, with deep expertise in strategy, design, and delivery. Engaged to cultivate ways of working and elevate results.
Who I Work With
I collaborate directly with leaders facing serious challenges:
Founders & CEOs
Navigating growth, change, or product fog. Not ready for a full-time exec, but need one now.
Innovation & Strategy Execs
Seeking vision, alignment, and a clear path forward. I bring clarity, direction, and momentum to help big, bold ideas move fast and deliver business results.
Product, Design, and Tech Leads
Facing process hurdles, team gaps, strategic friction, or a shift in direction. Engage me and my team to increase clarity, elevate quality, and deliver with confidence.
“You don’t just say, ‘Sure, you’re right,’ and give me the substandard product I would have made without you. You protect me from myself.”
Josh Oster-Morris | Founder, Inventor | Global Health Data Systems
Ready & Able
More than just output, you need impact.
Ours is a small elite team, excited and available for complex programs. I lead all engagements and bring in proven operators - people I’ve built with, shipped with, and trust in high-stakes moments.
Guidance & confidence on Day One
+25yrs in professional services, each of us
Expertise spanning ecom, enterprise SaaS, consumer fintech, next-gen health, and more
Leaned-in, articulate, and kind - we’re obsessed with big challenges and bigger results