You're Here for a Reason
You’re scaling. Or shifting. Or Stuck.
Pressure's high. Teams are stretched. Challenges are evolving and the future is unclear. You need strategic design direction, traction, and delivery momentum. Now.
That's where I come in.
I'm Kris Krava, your Head of Experience Strategy & Design. I guide digital product teams through ambiguity toward alignment, acceleration, and business success.
What You Need
Strategic design leadership your business can afford.
Your board and your customers demand results.
Every challenge is on fire and your team's burning out.
You're not ready to hire an executive. Agencies charge luxury fees, while C-team folks execute whatever their A-team promised you. Freelancers seem to disappear.
You need something different.
I Work Differently
I embed as your fractional Head of Experience Strategy & Design.
Where agencies hand off decks and consultants stop at insights, I drive decisions. Where others deliver screens, I deliver business outcomes. I champion vision that aligns teams and I bridge strategy through execution.
I collaborate with you.
BTW, I'm not building a practice to scale and sell. I cultivate flexible, long-term relationships, capping my roster at 3-5 clients max.
Vision. Velocity. Results.
I’m the product strategy & design leader you probably should’ve brought in earlier - shepherding teams and driving outcomes that fuel business success.
Your customers succeed - they become advocates. You avoid costly mistakes - you win big. And naturally, you tell colleagues about the collaborator who made it look easy. Meanwhile, I’m just happy to help.
"Day 1 - you were really conscious of and advocating for the right processes to get to the outcomes we needed. As our strategic lead, I felt like we got a really good sense of the optimal approach and you elevated the entire way we worked."
Maxwell Hardy | Director, Product Management | American Express
How It Begins
Are we a good fit for working together?
No pitch decks, no generic frameworks. Just a couple smart folks discussing where you are, where you want to be, and whether an embedded strategic design partner makes sense for you and your business.