Case Study

Sports Media:
Multi-Platform Transformation

The Inflection Point

A VP of Design at a major sports media enterprise faced an unprecedented challenge: redesign their entire digital ecosystem across 12 platforms simultaneously while maintaining brand consistency and user experience coherence across an 18-month timeline.

The complexity was staggering—coordinating multiple development teams, third-party partners, and executive stakeholders while ensuring seamless customer experience from mobile apps to living room interfaces. Executive leadership expected unified customer experience innovation across iOS, Android, responsive web, Xbox, PlayStation, and 6 additional platforms, with zero tolerance for fragmentation or delays.

Strategic Design Partnership

I embedded as their strategic design advisor and execution leader, providing the experience strategy and design expertise they needed while enabling them to focus on program leadership and organizational alignment. This required building and managing an expanded strategic design organization while maintaining coherence across massive scope and timeline complexity.

Results That Empowered Leadership

Strategic Partnership Excellence

  • Provided trusted experience strategy and design authority they could reference when coordinating complex cross-functional initiatives across platforms

  • Enabled seamless management of third-party design and development teams around unified customer experience priorities

  • Delivered strategic oversight that maintained VP credibility with executive stakeholders throughout 18-month transformation

Measurable Business Outcomes

  • Successfully scaled strategic design organization from individual contributor to 7-person team spanning user experience, visual design, and customer research

  • Coordinated systematic delivery across 12 platforms including mobile, desktop, and 10-foot screen experiences without missing critical milestones

  • Created scalable design system serving diverse customer contexts while maintaining brand integrity and business requirements

Customer Experience Excellence

  • Delivered unified customer experience ensuring seamless journey regardless of device or platform interaction

  • Led comprehensive user experience strategy spanning mobile interfaces to living room experiences with systematic usability testing validation

  • Built customer-centered design frameworks that maintained experience coherence across complex technical requirements and platform constraints

Design Delivery Confidence

  • Maintained project momentum across massive scope and extended timeline through systematic strategic design processes

  • Established scalable coordination methods the VP's team could sustain independently for ongoing platform evolution

  • Implemented strategic design system that influenced broader organizational customer experience standards and platform development

Why This Approach Works

When business leaders face the complexity of coordinating systematic digital transformation across multiple platforms and stakeholder groups, they need more than tactical coordination. They need a strategic design partner who can provide experience strategy and design expertise while enabling them to focus on program ownership and organizational relationships.

The VP's success demonstrates how strategic design leadership creates coherent outcomes across complex organizational challenges while building internal capability that continues delivering unified customer experiences beyond the initial engagement.

Strategic design leadership that cultivates, elevates, and scales teams to deliver business results through experience strategy and design expertise.