Sports Media:
E-Com Revenue Growth

The Inflection Point

The digital product leader at a major sports media partnership faced a critical mandate: transform underperforming digital subscription revenue while navigating complex stakeholder relationships across two major organizations. Their mobile customers couldn't even complete purchases, and subscription conversions were falling short of business expectations.

The complexity was substantial - coordinating experience strategy and design improvements across multiple executive teams while maintaining brand integrity for both partner organizations. Stakeholders expected measurable revenue growth quickly, and every user experience decision required consensus across competing organizational priorities.

Strategic Design Partnership

I embedded as their strategic design partner, providing the experience strategy and design expertise they needed while enabling them to focus on stakeholder alignment and program leadership. This partnership approach allowed them to confidently present data-driven user experience improvements that directly addressed revenue performance concerns.

Results That Empowered Leadership

Strategic Partnership Excellence

• Facilitated successful requirements negotiation across multiple executive teams, positioning the digital product leader as effective cross-organizational coordinator

• Provided trusted experience strategy and design authority they could reference when justify inguser experience investments to stakeholders

• Enabled seamless navigation of complex partner organization dynamics while maintaining focus on business outcomes

Measurable Business Outcomes

• Delivered 50%+ increase in year-over-year subscription revenue through systematic customer experience optimization

• Improved customer conversion by reducing purchase form fields from 26 to 10, demonstrating clear user experience ROI

• Successfully introduced mobile web purchasing capability that customers could actually complete, expanding revenue channel accessibility

Customer Experience Excellence

• Conducted comprehensive user research identifying specific friction points in the subscription process that were blocking conversions

• Implemented systematic usability testing validating every design decision against actual customer behavior

• Enhanced user journey through strategic navigation improvements, including relabeling branded product terminology to user-focused action language for improved clarity

Design Delivery Confidence

• Established sustainable frameworks for ongoing customer experience optimization that teams could maintain independently

• Created responsive design system delivering consistent experience across all customer touchpoints

• Built consensus around user-centered business decisions through systematic testing and validation methodology

Why This Approach Works

When digital product leaders face the challenge of driving revenue growth through digital experience improvements while managing complex stakeholder environments, tactical design changes aren't sufficient. They need a strategic design partner who understands how user experience decisions directly impact business performance and can provide the systematic execution confidence required for multi-organizational success.

The digital product leader's revenue growth demonstrates how the right strategic design partnership enables leaders to achieve ambitious business goals while building sustainable organizational capabilities for continued customer experience optimization.

Strategic design leadership that drives measurable revenue growth through experience strategy and design expertise.