You're Here for a Reason
You’re scaling. Or shifting. Or Stuck.
Tension's building. Teams are stretched. Challenges are evolving and the future is unclear. You need strategic design direction, traction, and delivery excellence. Now.
That's where I come in.
I'm Kris Krava, your Head of Experience Strategy & Design. I guide digital product teams through ambiguity toward alignment, acceleration, and business success.
Everything’s On The Line
Sprawling Complexity
You're a digital product executive leading nuanced ecomm, fintech, or healthcare programs. You champion disparate teams of 50-200+ with tight $2-5MM+ budgets. 10-20% is for strategy & design, but you need leadership expertise.
Relentless Pressure
Market forces require timely execution and your board demands results. Meanwhile, your team is stuck putting out fires and meaningful progress remains just out of reach. You're driving organizational change at scale - often post-funding - and every product choice is make-or-break.
You Need Help, Yesterday
Strategic design leadership offers the clarity & traction you need, but you can't afford to hire a $300K+ exec and agency fees, delays, and bloat are out of the question.
This is when leaders call me.
I Work Differently
I am your strategic partner and professional confidant.
I join your team to lead Experience Strategy & Design - not as a vendor, but as a trusted peer helping you navigate high-stakes opportunities and challenges.
From day one, I advocate for elevated ways of working and facilitate strategic clarity that aligns your entire organization. I am here to help you cut through the noise and drive the outcomes your business demands.
BTW, I'm not building a practice to scale and sell. I am dedicated to cultivating flexible, long-term relationships - capping my roster at 3-5 clients max.
Vision.
Traction.
Results.
You get clear strategic design direction that inspires confident execution, unlocks true innovation, and enables delivery excellence. Your team culture thrives, deadlines are conquered, and business growth follows.
You eliminate delays, mistakes, and endless revisions. Your customers become advocates. Your results are celebrated and peers ask: "How did you do this?"
Meanwhile, I just love seeing teams flourish.
"Day 1 - you were really conscious of and advocating for the right processes to get to the outcomes we needed. As our strategic lead, I felt like we got a really good sense of the optimal approach and you elevated the entire way we worked."
Maxwell Hardy | Director, Product Management | American Express
How It Begins
Are we a good fit for working together?
No pitch decks, no generic frameworks. Just a couple smart folks discussing where you are, where you want to be, and whether an embedded strategic design partner makes sense for you and your business.